Customer reviews provide a vast amount of information that can be leveraged to increase business profitability via customer retention. Reviews can be utilized to generate business improvements or modifications by considering the overall response in regards to tone, diction and syntax of the words contained within the reviews from all of the individuals who created a review. In addition to the text contained within the reviews, the metadata from the time when the review was created as well the location of the business can provide more comprehensive business insight. This information can be used to generate better predictive models when considering the concept that businesses might have more than one branch at more than one location.

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